Advertising at the Point of Transaction
A new out-of-home channel with 100% captive audiences, transaction-level targeting, and measurable ROI.
Confidential | For Discussion Purposes Only | 2026
The Opportunity
Reach Customers When They're Already Reaching for Their Wallet
Traditional OOH catches people in transit. Digital ads compete with infinite scroll. Tap Payments places your brand directly on the payment terminal — the one screen every customer must look at to complete their purchase.
Customers must view the terminal to pay
Per transaction — far exceeding digital display
No scroll-past, no ad blockers, no skip
How It Works
Your Brand on Every Transaction
Merchant Network
Free terminals deployed to cafes, retail, restaurants, salons & more across Australia.
Idle Screen Display
Your full-screen creative shows when the terminal is idle — high foot traffic, always on.
Transaction Display
During payment, your ad occupies 1/3 of the screen while the customer completes their tap.
Real-Time Reporting
Track impressions, transaction volumes, and spend in your live advertiser dashboard.
Distribution & Reach
A Growing National Footprint
Top Merchant Categories
Daily Display Opportunities
Massive Impression Volume, Every Single Day
DAILY DISPLAY OPPORTUNITIES ACROSS THE NETWORK
Avg. Transactions per Terminal / Day
Active Terminals
Idle Screen Rotation Cycle
Avg. Customer Dwell Time
Targeting
Precision That OOH Can't Match
Geographic
Target by state, city, or individual postcode. Run hyper-local campaigns or go national.
Merchant Category
Choose from 18 categories — cafes, retail, fitness, dining, beauty — to match your brand context.
Specific Locations
Hand-pick individual merchant sites. Ideal for competitive conquesting or flagship proximity.
Exclusive Placement
One advertiser per merchant at a time. No competing brands. Your message is the only message.
Key DifferentiatorCompetitive Landscape
Tap Payments vs. Traditional Channels
Tap Payments
Pricing & ROI
Transaction-Based Pricing. Pay Only for Real Exposure.
Fee Model
of transaction value at matched merchant locations during your active campaign.
Prepaid balance model. Minimum $1,000 to start. Auto top-up keeps campaigns running.
Example Campaign ROI
Coastal Coffee Co.
Summer Iced Range Launch
Example Campaign ROI
FreshFit Supplements
Gym & Health Store Push
Example Campaign ROI
PetBarn Australia
National Pet Food Promo
Example Campaign ROI
Vino & Co.
Weekend Wine Bar Blitz
Example Campaign ROI
GlowUp Skincare
Pharmacy Counter Takeover
Unlike CPM-based channels, every impression is a guaranteed captive view at the moment of purchase — making the effective attention-adjusted CPM significantly lower than traditional OOH.
Why Tap Payments
Unique Advantages for Your Brand
Guaranteed Attention
Every impression is a real view. No scrolling, no multitasking — the customer's eyes are on the screen.
Purchase-Moment Proximity
Reach consumers when they're actively spending. Highest intent moment in the customer journey.
Brand-Safe & Exclusive
No competing ads. Strict content guidelines. Your brand stands alone at each location.
Measurable Performance
Real-time dashboard with transaction-linked metrics. No guessing — know exactly what your spend delivers.
Premium Environments
Your brand shows in curated venues — quality cafes, popular restaurants, trusted retail stores.
Fast to Launch
Upload creative, set targeting, get approved. Campaigns go live in days, not weeks.
Campaign Ideas
How Major Brands Use Tap Payments
Automotive
Launch a new model by targeting premium cafes and restaurants in affluent postcodes. Drive brand awareness among high-income consumers at their leisure moments.
Target: Fine dining + cafes in high-income postcodes
Telco
Promote plan upgrades in retail-heavy areas. Reach customers who are actively spending and are open to value propositions on connectivity.
Target: Retail stores + cafes, metro-wide
Energy / Utilities
Drive sign-ups for green energy plans by targeting health-conscious, sustainability-minded merchants — gyms, organic cafes, eco-retailers.
Target: Health & fitness + cafes in target suburbs
FMCG / Beverages
Place brand creative in cafes and bars to reinforce top-of-mind awareness right where your products are consumed.
Target: Cafes, bars, and casual dining nationally
Let's Get Started
We'll walk through targeting options and tailor a campaign plan to your objectives.
Upload your creative — we'll review and approve within 3 business days.
Fund your account (min. $1,000) and your campaign goes live.
Monitor performance in real-time via your advertiser dashboard.
Ready to reach customers at the moment of purchase?
advertise@tappayments.com.au | tappayments.com.au/advertisers